Hudi, female, joined 58 Group in 2012 and graduated from Peking University's Guanghua School of Management. She currently serves as the Senior Vice President of 58 Group and CEO of the Overseas Business Unit. She oversees three core business lines of the Group with operations spanning major markets in China, Europe, and Americas. Her responsibilities cover a wide range of areas including product management, R&D, marketing, operations, branding and marketing, PR, business partnerships, data and industry research, new car business group, and MCN operations.  

 

She holds various notable positions including the Vice President of Beijing Internet Association, Member of the 17th Chaoyang Youth Federation Committee in Beijing, Vice President of the Beijing Youth New Media Association, Member of the Tianjin Business Environment Expert Committee, Senior Expert of the Peking University Boya Yuanpei Craftsman Program, Guest Professor at the Aesthetic Education Committee of the China Association of Oriental Culture studies, and judge for the Effie Awards and ROI Awards.

 

Born in the 1990s, Hudi is the youngest Senior Vice President of 58.com. She climbed the ranks from a campus recruit all the way up to a top executive. While maintaining her youthful authenticity and charm, she has quickly growing into a confident and decisive business leader. Hudi has participated in the investment and acquisition of 15 companies, experienced the integration of 58’s four core business groups, and witnessed the company’s valuation surge from $1 billion to $10 billion. As a driving force behind these major transformations, she has gained extensive hands-on experience and developed deep insights into industry strategic positioning and long-term planning.

 

In a rapidly changing market, since joining 58.com, Hudi has been deeply committed to the online life services sector, continuously improving the connection between customers and users by enhancing brand awareness and implementing precise marketing strategies. Leveraging new media, big data, and AI technologies, she has promoted innovative marketing initiatives, delivering personalized and targeted campaigns. Through content marketing, social media strategies, and partnerships with key opinion leaders (KOLs), Hudi has significantly boosted the company's visibility and reputation. She places a strong emphasis on user interaction and feedback, creating a platform to gather user reviews and suggestions that strengthens brand loyalty and engagement. These efforts have helped build a comprehensive ecosystem that adds value to both users and customers, driving sustainable growth for the group.

 

Hudi is also a passionate advocate for corporate social responsibility. She has led several philanthropic efforts, such as the "Dream Care Fund" and "Chuangyi Fund," aimed at supporting children with illnesses, individuals with disabilities, and other vulnerable groups. By launching projects that fund entrepreneurship for disabled job seekers and innovating employment training for people with disabilities, she has paved the way for them to pursue more inclusive and high-quality employment opportunities.

 

Guided by company’s mission to "help people settle and thrive," Hudi, through her innovative approach, has not only enhanced 58.com's reputation but also created significant value for users, customers, and business partners, while making meaningful contributions to employment and social welfare.